Built in Cape Town for Africa

Your business
never sleeps.

Thuma is an AI sales agent that runs your WhatsApp storefront 24/7. It speaks your customers' language, takes orders, answers questions, and closes deals while you focus on what matters.

78% of SA small businesses sell via WhatsApp
2.4x higher revenue with WhatsApp commerce
0 have an AI employee running it

You already sell on WhatsApp.
You just do it all yourself.

🕑

Missed messages

A customer sends "How much?" at 22:00. You see it at 07:00. They bought from someone else at 22:05.

🌐

Language barriers

Your customers speak Xhosa, Zulu, Afrikaans, English. You can't serve them all equally.

📈

No visibility

Who asked for what? Which products sell? What questions keep coming up? You have no data. Just chat history.

An employee that never clocks out

Thuma isn't a chatbot. It's a sales agent. It understands context, remembers customers, and handles the full conversation from "How much?" to "Payment received."

Conversations

Speaks their language

Fluent in English, Afrikaans, isiXhosa, and isiZulu. Thuma detects the customer's language and responds naturally. No awkward translations. Real conversations.

Orders

Takes orders, sends payment links

Customers browse your catalog, choose items, and pay. All inside WhatsApp. No app downloads. No website needed.

Intelligence

Learns your business

Thuma knows your prices, your stock, your delivery areas, your return policy. Trained on YOUR business, not generic templates.

Insights

Sales dashboard you never had

See what's selling, who's buying, what questions come up most. Make decisions with data instead of gut feel.

Three steps. Five minutes.

01

Connect your WhatsApp

Link your WhatsApp Business number. No API keys, no developer needed.

02

Teach it your business

Add your products, prices, and policies. Thuma builds a knowledge base in minutes.

03

Let it sell

Thuma handles customer conversations, takes orders, and processes payments. You get a daily sales report.

No surprise bills. No enterprise contracts.

Transparent pricing.

Pick the plan that fits your business. Cancel any month. Your data stays yours.

Starter
$49/mo

For one-person shops getting started with WhatsApp commerce.

  • 1 WhatsApp number
  • Up to 500 conversations/mo
  • Product catalog (up to 50 items)
  • AI order-taking in English
  • Orders dashboard
  • Email support
Get Started
Scale
$499/mo

For multi-location businesses or brands with high order volume.

  • Up to 5 WhatsApp numbers
  • Unlimited conversations
  • All languages + custom prompts
  • Custom AI persona for your brand
  • Webhooks & API access
  • SA payment integrations
  • Dedicated onboarding call
Get Started

Prices in USD. South African Rand billing available on request. All plans include POPIA-compliant data handling and 14-day money-back guarantee.

2.5 million South African small businesses
run on WhatsApp today.

Tomorrow, they'll run on Thuma.

Get early access — we'll set you up personally.